Puggle: baby and nursery products by The Nursery Store
NEW ARRIVALFeed & Play
The VIP diner
Snooze, highchair, dining and play modes, from birth to around 3 years.
- Pistachio
- Marshmallow
- Champagne
Lunch done. Play mode on.
SHOP BY CATEGORY
Find your thing
Pushchairs
Getting out the door, sorted.
Nursery
Cots, bedding and all the little bits for their first room.
Car Seats
From the first drive home to the school run.
Baby Play & Toys
Balance bikes, trikes and toys for busy little legs.
Highchairs & Feeding
Mealtimes, minus the mess.
Bathtime & Changing
Bath, change, repeat.
What everyone's buying
No filler. Just favourites.
Bathtime & Changing
Splashy: bath and change in one.
Waist-height bath, changing mat and storage, from birth to 12 months.
How we design
Every Puggle product starts with three questions.
Will parents want it?
We start with what families tell us, not what's trending. If it won't earn its place in your hallway, it doesn't make the range.
Is it safe?
Safety isn't a feature we add at the end. It's the first box every design has to tick.
Is the price right?
Good nursery kit shouldn't be a members-only club. We design to a price that works for real families.
Our story
Two sisters. One market stall. Nearly four decades of listening.
In 1987, sisters Christy Foster and Cheryl Blayds set up a self-funded market stall in the North West, selling prams and buggies. Serving families face to face taught them what really matters: practicality, quality, safety and a fair price.
Puggle is what they built with everything they heard.
1987
The market stall
A self-funded stall in the North West. Prams, buggies and years of listening to families face to face.
Late ’90s
Going online
Early to eBay, building a national customer base on know-how and fair prices.
2011
Online4Baby
Their own online store brings that customer-first approach to families across the UK.
2013
The twins
Christy becomes a mum to twins, Cheryl a doting auntie. Double the kit, and a whole new perspective.
2021
Puggle is born
Their own brand, named after a baby platypus. Designed in the North West by a team with 130 years’ combined experience.
2024
The Nursery Store
Online4Baby becomes The Nursery Store. Same principle: listen to families, then make it better.
Questions, answered
Puggle FAQs
Who makes Puggle?
We do. Puggle is The Nursery Store's own brand, designed in-house by our team and launched in 2021 by sisters Christy Foster and Cheryl Blayds.
What does Puggle make?
Most of what you need for the early years: pushchairs and travel systems, car seats, cots and bedside cribs, highchairs, bath and changing units, and toys like balance bikes and trikes.
Where is Puggle designed?
Right here in the North West of England, by a team with 130 years' combined experience in nursery products (and plenty of 3am nappy changes between them).
Has Puggle won any awards?
Yes, five Mother & Baby Awards so far. In 2026: Silver for Best Toddler Toy, plus Bronze for Best Cot, Crib or Moses Basket and Best Highchair. In 2024: Bronze for Best Baby Toy and Best Highchair.
Are Puggle car seats safe?
Yes, and it’s the part we take most seriously. Safety isn’t something we add at the end: it’s the first box every Puggle design has to tick. No Puggle car seat goes on sale until it has been crash tested and approved to R129 (i-Size), the newest standard, or R44/04, both legal to use in the UK. Each product page shows the seat’s standard, age or height range and fitting.
Which car seats fit Puggle pushchairs?
Our travel systems come with everything you need: a matching infant car seat and adapters, ready from day one. The seat clicks straight onto the frame and fits in the car with the seat belt, or an ISOFIX base where one's included.
Is Puggle the same as Online4Baby?
Online4Baby is our old name. It became The Nursery Store in 2024: same family business, started by sisters Christy Foster and Cheryl Blayds on a market stall in 1987. Puggle is our own brand.
Where can I buy Puggle?
Only here at The Nursery Store. Puggle is our own brand, so you won't find it anywhere else.
Can I return a Puggle product?
Yes. Changed your mind? You can get a full refund within 30 days of delivery, or swap for a different size, colour or style within 365 days, as long as it's unused and in its original packaging. Some items, like furniture, mattresses and baby baths, have extra conditions, so check our returns policy.
Do Puggle products come with a warranty?
Yes, two years on every Puggle product, and it starts the moment you buy. No registering, no forms, nothing to keep track of.
Why buy from us
The important bits
Designed in the UK
By parents and nursery experts
Flexible finance
Spread the cost at checkout
Fast, reliable delivery
Free on orders over £50
365-day returns
Swap within a year, or get a refund within 30 days.
2-year warranty
Covered for two years
Real customer support
Email: hello@thenurserystore.com
About Puggle
Designed by experts, loved by families.
Puggle is The Nursery Store’s own baby brand: pushchairs, travel systems, car seats, cots and cribs, highchairs, toys and bath and changing units, designed in the North West of England since 2021.
Every product, from the Monaco XT travel system to the Splashy bath and changing unit, is designed to be safe, practical and fairly priced.
Five Mother & Baby Awards later, families seem to agree.
